YAYLA PRESENTED ITS INNOVATIVE PRODUCTS AT MÜSİAD EXPO 2026
Yayla Agro Gıda presented its innovative products and global brand, Legurme, to visitors at MÜSİAD EXPO 2026, held at the Istanbul Expo Center from September 23–26, 2026.
With 30 years of manufacturing experience, Yayla Agro Gıda, one of Türkiye’s leading food manufacturers, participated in MÜSİAD EXPO 2026 with a broad product portfolio that combines its long-standing expertise in rice and pulses with modern production technologies and next-generation food solutions.
Bringing together more than 50,000 professional visitors from 114 countries with Turkish industry, the four-day exhibition welcomed business representatives from various sectors, public- and private-sector executives, and international visitors.
Throughout the exhibition, the company presented its innovative product portfolio while sharing information about its advanced manufacturing infrastructure, product development activities, and solutions tailored to different markets.
Innovative Product Portfolio Presented at MÜSİAD EXPO
Next-generation products developed in response to growing demand for healthy, convenient, and functional nutrition were among the key highlights of the exhibition.
The portfolio presented to visitors included freeze-dried fruits and vegetables, pulse-based gluten-free pasta varieties, rice and chickpea cakes, pulse- and grain-based snacks, muesli, granola and oat products, protein bars, fortified rice products, and the Ready to Eat product range.
Through product presentations and tasting sessions held throughout the exhibition, visitors had the opportunity to experience Yayla Agro Gıda’s products firsthand and explore how the company combines its expertise in traditional food categories with next-generation food technologies.
Prominent representatives from the business community were also hosted at the stand. Bayram Ali Bayramoğlu, Member of the MÜSİAD High Advisory Board, and Fatih Bilal Yülek, Chairman of MÜSİAD Ankara, reviewed the company’s innovative products and expanding portfolio and received information about its ongoing activities.
During these meetings, visitors were also introduced to the company’s strong manufacturing capabilities, R&D activities, and future objectives, alongside its product portfolio.
Legurme’s Global Product Portfolio Meets International Visitors
Yayla Agro Gıda’s global brand for international markets, Legurme, was also presented to visitors at MÜSİAD EXPO 2026.
Under the Legurme brand, Ready to Eat products, healthy snacks, rice cakes, freeze-dried products, gluten-free pasta, granola and bar varieties, and functional food solutions were presented to visitors from a wide range of countries.
Meetings held during the exhibition provided an opportunity to introduce not only Legurme’s products developed for global markets but also Yayla Agro Gıda’s Private Label solutions, covering product development, manufacturing, and packaging processes.
Throughout MÜSİAD EXPO 2026, the company strengthened existing business relationships while also exploring new market opportunities and potential collaborations.
With its strong manufacturing infrastructure, advanced R&D capabilities, and extensive product portfolio, Yayla Agro Gıda continues to combine its experience in traditional food categories with the nutritional needs of the future, pursuing its goal of delivering value-added food products from Türkiye to global markets.
About Yayla Agro Gıda
With 30 years of experience in rice, pulses, processed foods, fortified functional foods, and fast-moving consumer goods, Yayla Agro Gıda continues to bring high-quality products and flavours to consumers in Türkiye and around the world through its high quality standards and modern production technologies.
Operating manufacturing facilities in Ankara, Mersin, and Niğde, the company offers its products across all 81 provinces of Türkiye through 9 out-of-home consumption distributors, 56 packaged-product distributors, and more than 60,000 points of sale. In international markets, the company operates primarily under its global brand, Legurme.
Growing steadily year after year, Yayla Agro Gıda is committed to introducing Turkish flavours to consumers around the world. Responding to changing consumption habits and consumer expectations with high-quality, reliable, and innovative products, the company continues to grow under its motto, “Building a Better Future.”
With entrepreneurship, dynamism, and innovation at the heart of its corporate culture, Yayla Agro Gıda aims to operate as a socially responsible company that understands the trends shaping today’s world, invests in them, and manages them proactively.
The company believes in the importance of intellectual capital and sustainability and considers building a strong sense of belonging among all stakeholders to be an essential element of sustainable growth.
Positioned at the heart of Yayla Gıda’s “Food of the Future” vision, the Niğde facility goes beyond the conventional concept of a manufacturing plant and serves as an innovation hub equipped with some of the most advanced technologies in the food industry.
With its value-added functional food approach, Yayla Niğde Factory plays a strategic role in shaping the future of food through its extensive portfolio, ranging from freeze-dried fruits and vegetables and gluten-free pasta to rice cakes, oat products, muesli and granola, bars, pulse-based chips, traditional chips, table sauces, bone and marrow broths, and Türkiye’s first domestically produced fortified rice product range.
Preparing to become a new hub for value-added exports from Türkiye, the facility is helping lead the digital and green transformation of the food industry through its advanced infrastructure, smart manufacturing systems, and R&D-focused incubation centre.
